“I don’t have time for social media!” (Some strategies so you can stop lying to yourself)
A common worry that entrepreneurs have in regards to social media is that it will become a huge time-suck; when you’re starting a business, there are a lot of balls to juggle, and a Twitter feed can definitely be the vortex into which the precious hours of the day disappear.
But managing your online presence is just as important as managing your cash flow and client/customer recruitment and retention. In fact, when social media is built into your marketing plan, it works for you in the pursuit of your goals, not against you – so make the plan and get to work! Note, though, that posting your original content isn’t enough. You need to actively participate in each platform you use (putting the social in social media!) and this is where the OMG-I-don’t-have-time-for-this anxiety starts.
In the same way that people have their own time-management strategies (we won’t judge those who don’t…we won’t judge those who don’t…), there are a few different ways to work the care and feeding of social media into your regular routine.