FreshVoice’s Great Content Map Part 2: Be The Brand Captain

Indie’s Great Content Map provides a path for you as a blogger to guide readers on a happy journey through your content. The map provides ideas on how you can entice and reward users to travel with you from outset to destination, instead of abandoning ship. Everything from titles to formatting to use of multimedia – not the least of which is actual interesting content that is well written and structured – is critical to the success of your content journey.

The first step is branding and identification. Being the captain of this journey means first ensuring readers know who’s at the helm. What is your brand? Who are you? What do you look like? What do you sound and act like? Are you sincere in your desire to communicate, or are you merely contributing noise to the general conversation?

People are interested in people first—in their ideas, their passions, their stories. Sharing your ideas through content means sharing you.  If you do that well, then people in your community of interest will also want eventually to purchase the artifacts of those ideas and your particular view of the world—books, videos, workshops, keynotes, podcasts or webinars, coaching, consulting, even t-shirts…whatever form your content takes.


Here are three ways to ensure your front-line blog content accurately and adequately shows you at the helm: Continue reading

The ABCs of Crowdfunding: L is for Launch

Everyone knows (or should know by now) that a minimum of 30% of your crowdfunding goal comes from those closest to you. From your peeps (ie. friends and family, the soccer team, the fellowship group, the gang at work).

The most successful campaigns have that in the can before they ever go live. Those savvy campaigners view the launch as something that happens in stages — a piece of the crowdfunding puzzle — definitely not just on campaign opening day.

Saturn V

You might define the launch period as having three distinct stages, just like the famous Saturn V rocket that launched all Apollo space missions in the US between 1966-73.

Stage I – Lift-Off: The Key Allies Launch

Think of anyone/everyone who might answer the call to do at least one of three things for you: (1) be a campaign gossiper (by that, I mean, everything you tell them about the campaign from now on, they promise to tell everyone they know); (2) be a campaign contributor; (3) be a campaign volunteer. Continue reading