Time Management Tricks for Social Media

“I don’t have time for social media!” (Some strategies so you can stop lying to yourself)

A common worry that entrepreneurs have in regards to social media is that it will become a huge time-suck; when you’re starting a business, there are a lot of balls to juggle, and a Twitter feed can definitely be the vortex into which the precious hours of the day disappear.

But managing your online presence is just as important as managing your cash flow and client/customer recruitment and retention. In fact, when social media is built into your marketing plan, it works for you in the pursuit of your goals, not against you – so make the plan and get to work! Note, though, that posting your original content isn’t enough. You need to actively participate in each platform you use (putting the social in social media!) and this is where the OMG-I-don’t-have-time-for-this anxiety starts.

In the same way that people have their own time-management strategies (we won’t judge those who don’t…we won’t judge those who don’t…), there are a few different ways to work the care and feeding of social media into your regular routine.

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Being a Social Media Intern at age 18

At this point we (should!) all know how important it is to maintain a social media standing for your brand, business or yourself. If you think you don’t have time for social media you’re wrong. Social media is an effective way to communicate with your audience, and your audience is the most important thing you have, since they’re buying your product, and spreading awareness about your company or brand. If you don’t have the time to keep up with your social media sites, it’s might be worth your while to look into getting a social media intern. (And if you enjoy using social media, you might consider trying to work as a social media intern!)

I’m the social media intern for Indie Ink, quietly clicking away behind the scenes. It’s not impossible work, but it has some surprises. This is my third job I’m working right now, and sometimes it’s my favourite.

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Indie CEO Suzanne Paschall and volunteer book delivery guy Jared Brown

Indie Facebook fans to the rescue

You know, sometimes I just get a wild hair and have a fun adventure in Indie-land…

SCENE: Monday, 11:54 a.m. Blown Away author Greg Johnson emails to say “Shit! Just ran out of books. Big presentation tomorrow evening. Is it possible to send a few cases today on the bus please?” We definitely have to get books for him to take to his event in Kenosee; the bus is nearly the only option, but it’s expensive and will really eat into the slim profit margins we share with him.

PLOT SET UP: As I ponder, I happen to be staring at our Facebook page, and think, “Hmm…I wonder what would happen if we asked our cool Facebook fans if anyone was driving to Regina today or tomorrow and would be willing to lug a couple of boxes along in exchange for a signed book, a free Indie tee, Facebook props and Indie love?” Can’t hurt to try, I think. Right?

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