6 Ways to Gloss Over Your Fear of Public Speaking

Public speaking IS totally terrifying.

Public speaking can be terrifying.

If you suffer from Glossophobia, there’s a chance you’d rather die than speak in public. The good news is, there are lots of ways to get around this common fear. There’s no need to listen to that nasty voice in your head screaming They’re all going to laugh at you! because no one actually wants to laugh at you. And overall, being a solid speaker and delivering a quality presentation is completely within your hands. One day, Grasshopper, you will be a top contender in the World Championships of Public Speaking! (Yes. That’s a thing. Some people actually love public speaking – and the key to their success is practice!)

These 6 steps will put you on the path to success. Continue reading

Have you heard? Changes to CIP data for indie authors & publishers!

Attention Canadian indie publishers/authors!

For years while publishing in Canada I had submitted data to Library & Archives Canada (LAC) to create the CIP (Cataloguing in Publication) data for the copyright page of author’s works. I’m sure those of you like me have been doing the same.

However, some folks may not yet know that a nearly a year ago, LAC made a significant change to their program, and no longer will be providing cataloguing data from independent authors’ titles.

I wanted to dig in a bit deeper to find out why this occurred, and what would be the data repercussions for indie authors. To do so, I spoke with several LAC’s specialists from both the CIP team and the Legal Deposit team, and here are their responses:

What is the rationale for this decision?

CIP Team:  When the CIP program started, self-publishing did not exist. The program always was intended for publishing houses with a large inventory of titles with large print run.  With the larger number of self-publishers finding about the CIP program, Library and Archives Canada provided pre-publishing record when requested, disregarding the basic reason for CIP.  Our CIP team can no longer provide that service to self-publishers, so the initial policy has been reinforced.

When did this come into effect?

The reinforced legislation was applied at the start of our new fiscal year,  April 1, 2017.

How then do indie publishers and authors ensure their works are listed in the national archives?

Legal Deposit Team: A CIP record is actually not required for this. Books are catalogued when they are received through normal channels, i.e. Legal Deposit. This has always been the way for publishers to submit their publications. If they were received at CIP, they would simply forward the publications to us at Legal Deposit in order to be processed properly. Legal deposit applies to all publishers in Canada.

Under the terms of the Library and Archives of Canada Act 2004, Canadian publishers are required to deposit copies of their published material with us.

So, the short response is that you do not need to have CIP data on your copyright page in order for your title to be legally on file in Canada’s national archives, and you will not be able to do this anymore. Instead, you simply register your title only with the Legal Deposit division.

Of course, you can still obtain free ISBNs for your titles through Library & Archives Canada, and can set that up HERE.

To learn more about the Legal Deposit process, go HERE. Basically, you need to fill out a form and mail them two copies of each format of the book (hard cover, soft cover, etc.) that you publish.




Crowdfunding ABCs: G is for Goal Setting

We all know that proper goal-setting is a critical part of your crowdfunding campaign success strategy. There are a ton of great posts (like this one) on how to set goals, so I’m not going to belabor those basics.

On this subject, however, there are two concepts I’d like you to ponder in a bigger sense when you’re strategizing for your campaign.

(1) One goal? S T R E T C H it out. Consider the strategy of enticing contributors to reaching beyond your original goal with multiple, or stretch goals. Essentially, a stretch goal refers to any target set beyond a campaign’s original design, as described by CrowdClan’s Michael Ibberson. In other words, he says, it is not necessary for a campaign to achieve their stretch goals in order to cash-out. Some of the biggest ever crowdfunding campaigns have employed stretch goal strategies.


Don’t try this at home, kids!

So how does it work? Continue reading

You wrote a book! …now what?!

Every 12 seconds, a new book is published (and 80% of statistics are made up on the spot). To be slightly outdated, but more accurate, in 2012 Bowker reported that there were 3,500 books published every day in the USA alone, and this figure doesn’t even include e-books. (I don’t math, so feel free to calculate the per-second volume in your own time!) Simply put: There is a ton of competition in the book marketplace. How can a new writer stand out with all this noise?


Is she your audience?

Is she your audience?

1) Define your audience. And no, your audience isn’t everyone from age zero-65, male & female. Get Stats Canada up in here and define your audience avatar: age, occupation, likes, dislikes, income, reading habits, preferred reading format (blogs, e-books, zines, print books). If you haven’t nailed your audience down this specifically, then your book will be, at best, a teardrop in the ocean. Everyone does NOT want to read your book – but someone does, so figure out who that someone is and go after them with a targeted approach: your marketing plan.

2) Get all Benjamin Franklin up in here! Old men (and women!) are always saying wise things like, “If you fail to plan, you are planning to fail.” Your marketing plan should include pre-publication, launch, and post-publication activities. (If you just said, “Pffft! Marketing plan?! I don’t need no stinkin’ marketing plan!”, please take a moment to envision yourself taking all the money you spent on the creation of your book, putting it in a pile, and lighting it on fire.) Continue reading