Indie’s Great Content Map provides a path for you as a blogger to guide readers on a happy journey through your content. The map provides ideas on how you can entice and reward users to travel with you from outset to destination, instead of abandoning ship. Everything from titles to formatting to use of multimedia – not the least of which is actual interesting content that is well written and structured – is critical to the success of your content journey.
The first step is branding and identification. Being the captain of this journey means first ensuring readers know who’s at the helm. What is your brand? Who are you? What do you look like? What do you sound and act like? Are you sincere in your desire to communicate, or are you merely contributing noise to the general conversation?
People are interested in people first—in their ideas, their passions, their stories. Sharing your ideas through content means sharing you. If you do that well, then people in your community of interest will also want eventually to purchase the artifacts of those ideas and your particular view of the world—books, videos, workshops, keynotes, podcasts or webinars, coaching, consulting, even t-shirts…whatever form your content takes.
Here are three ways to ensure your front-line blog content accurately and adequately shows you at the helm: Continue reading