Everyone knows you need a campaign video to tell your initial story in a crowdfunding campaign. And most people know that many different kinds of videos can work – they can be very simple, or elaborate. They can cost next to nothing, or thousands. It all depends on your purpose, branding, project, resources and what is needed. Continue reading
Mourn ye not the loss of those nasty, useless websites from the 1990s. We’ve moved past those early, unsophisticated days of Al Gore’s invention and today the Internet is an ecosphere teeming with intelligent design. Content that appears carelessly has a hard time competing against its highly-realized and sophisticated brethren; this is Darwinism at a literary level.
If you’re going to shout above that din, you can’t be merely a Wielder of Words, a Purveyor of Progress or a Thinker of Thoughts. You need to be a Crafter of Content!
What can we learn about capturing an audience’s hearts and minds by considering not just what words and sentences to use in which order, but how and where they appear on a page, and what appears around them?
When you get down to the bones of a great piece of contemporary content, everything is carefully sculpted and delicately connected. This is what I call the Content Map. It’s the architecture overlaying the actual words, like signposts on a journey, or finding clues on a treasure hunt. The Content Map provides direction and motivates the reader to continue. Continue reading
If you suffer from Glossophobia, there’s a chance you’d rather die than speak in public. The good news is, there are lots of ways to get around this common fear. There’s no need to listen to that nasty voice in your head screaming They’re all going to laugh at you! because no one actually wants to laugh at you. And overall, being a solid speaker and delivering a quality presentation is completely within your hands. One day, Grasshopper, you will be a top contender in the World Championships of Public Speaking! (Yes. That’s a thing. Some people actually love public speaking – and the key to their success is practice!)
These 6 steps will put you on the path to success. Continue reading
We all know that proper goal-setting is a critical part of your crowdfunding campaign success strategy. There are a ton of great posts (like this one) on how to set goals, so I’m not going to belabor those basics.
On this subject, however, there are two concepts I’d like you to ponder in a bigger sense when you’re strategizing for your campaign.
(1) One goal? S T R E T C H it out. Consider the strategy of enticing contributors to reaching beyond your original goal with multiple, or stretch goals. Essentially, a stretch goal refers to any target set beyond a campaign’s original design, as described by CrowdClan’s Michael Ibberson. In other words, he says, it is not necessary for a campaign to achieve their stretch goals in order to cash-out. Some of the biggest ever crowdfunding campaigns have employed stretch goal strategies.
So how does it work? Continue reading